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University of Waterloo BEYOND Campaign : Sharing the Incredible Work of Alumni and Faculty

Updated: Feb 7, 2023

Alumni and Faculty Making a Difference

In 1957, the University of Waterloo, located in Waterloo, Ontario, opened with 74 students. Today, the University is home to over 40,000 students from around the world. uWaterloo’s commitment to co-operative education, international students, entrepreneurship, interdisciplinary research, and equality has earned it the claim of Canada’s Most Innovative University (Maclean’s) for 27 years in a row.

Waterloo facts

The learning environment at uWaterloo fosters an innovative group of big thinkers. As students graduate and grow beyond the University of Waterloo, they are carrying that innovation forward in research, science, technology, arts, business, and everything in between.

University of Waterloo BEYOND Campaign

The BEYOND campaign tells the stories of the University of Waterloo alumni and faculty making a difference in the world. Canada’s Most Innovative University is a breeding ground of talent yielding groundbreaking research, inventions, and ideas.

Each video in the BEYOND campaign features uWaterloo alumnus or faculty. From medical breakthroughs to smart homes to preventing falls for the elderly, BEYOND showcases the groundbreaking work of inspiring Waterloo students, faculty and alumni. Every featured individual and their teams are working tirelessly towards positive change in KW, Canada, and beyond.

Managing Time and Availability

For the BEYOND campaign, we were challenged with coming up with the best ideas while respecting the availability of alumni and faculty. We manage to tell incredible stories in a very limited amount of time.

We always take great care in managing our time to provide the best value to our clients. For this project, we needed to come up with ideas that would resonate with viewers and spark excitement while managing the availability of people and their workspaces. Our team worked creatively on time management to maximize the amount of time on each shoot. The result is a series of inspiring stories that will make people proud of the work of this community and Canadian innovators.

University of Waterloo BEYOND Videos

Kerstin Dautenhahn, a professor in the Faculty of Engineering, is breaking ground with robot-assisted therapy for children with autism. With an emphasis on creating robots that can interact with human beings in a socially intelligent way, Dautenhahn hopes to bring robots into our homes and care facilities to enact positive change. She and her team believe that since it is humans creating these robots, it’s up to us to decide what they become.

Bronwyn Lazowski, Ph.D. candidate and Faculty of Environment Fellow, is trying to reduce carbon emissions in the home. She believes this can happen with three main technological advantages: smarter home design, a smart energy grid, and smart home appliances.

Professors of Mathematics at the University of Waterloo are working with SickKids to help build better surgical plans for brain surgery. With computer mathematics, they are helping to make brain surgery safer for children.

Between 20%-30% of people over the age of 65 fall each year. Professor Richard Hughson and his team are studying the effects of low blood pressure on the elderly and whether this is a contributing factor to falls. With this research, future generations may be able to live out their golden years without fear of falling.

There are so many stories to share of the incredible work University of Waterloo students, alumni, and faculty invest themselves in. Additional BEYOND videos are being filmed and some are already in production.

Watch more BEYOND videos on the University of Waterloo’s YouTube channel.

Storytelling is at the Heart of Our Work

Memory Tree’s mission is to change hearts and minds with storytelling. As a team, we work to tell incredible stories for our clients and community. We are very fortunate to live in a community filled with exciting, inspiring, and groundbreaking stories. All of Kitchener-Waterloo’s educational institutions — the University of Waterloo, Wilfrid Laurier University, Conestoga College, and the many tech hubs, centres, organizations, and businesses — are sparking positive change locally, nationally, and globally. From all of us at Memory Tree, thanks for letting us tell your stories and thanks for the powerful work that you do.

To learn more about our storytelling process or to talk to someone about the story you’d like to tell, you can reach our team by phone or email.

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