Unitron Moxi S-RX Launch
Building a Global Campaign Photo & Video Library
Memory Tree partnered with Unitron to plan, capture, and produce a full campaign photo and video library and assets for the global launch of the Moxi S-RX hearing aid.
Through this project Memory Tree created consistent campaign assets used across web, social, training, and sales platforms.
1 week production schedule (photo + video)
Assets delivered for web, social, print, training, and global marketing
The Situation
Unitron was preparing for the global launch of the Moxi S-RX hearing aid, an extension of the Smile platform and a major product release featuring new DNN technology designed to improve hearing in noisy, chaotic environments.
The Work
Memory Tree managed the full campaign production process, including creative planning, photography, video production, and post-production, ensuring all assets aligned with Unitron’s global brand platform.
The Results
The Unitron team received a complete campaign asset library, allowing the global marketing team to deploy consistent creative across multiple channels and markets.
Output
+ 3 campaign scenarios photographed
+ 16 retouched campaign images delivered
+ 3–5 additional images per scenario
+ File formats delivered for print and digital (TIFF, PNG, PSD, full-res JPG, half-res JPG)
+ 1 hero launch video + 3 short pillar videos (social, training, and sales use)
+ All raw files and packaged working files delivered for global use
What Worked
+ Capturing photo and video during the same production window ensured visual consistency across all campaign materials
+ Designing environments with layered background activity helped visually communicate the product benefit, hearing clearly in noise
+ Building a full campaign library (not just a single video or photoshoot) allowed Unitron to deploy content across multiple departments and platforms
+ Delivering packaged working files allowed Unitron’s global team to adapt assets for regional marketing needs
How This Reflects
Our Approach
For the Unitron Moxi S-RX launch, Memory Tree built a production model designed around campaign systems, not individual deliverables; capturing photography, video, and campaign visuals together so the brand could launch with a complete, consistent asset library.
This approach ensures clients have the content they need not just for launch day, but for the full lifecycle of a campaign across web, social, sales, training, and global marketing channels.
University of Guelph
Docu-Style Farm Stories Designed to Keep Online Learners Engaged
Memory Tree partnered with the University of Guelph to produce a documentary-style video series filmed on farms across Canada, designed as bonus content to keep producers engaged, connected, and progressing through the Foundations in the Agricultural Management online course.
The Situation
The University of Guelph’s Foundations in Agricultural Management (FiAM) is a free online course designed to help agricultural producers build the knowledge and confidence to strengthen their farm businesses.
The Work
Memory Tree developed and produced a docu-style video series that told the real stories of Canadian producers and how they manage their farms through the lens of sustainability and long-term decision-making.
The Results
The bonus content gave course participants the opportunity to see how farm management
principles are applied in real operations across Canada.
Output
+ Documentary-style bonus video modules
+ Producer story videos filmed across Canada
+ Course integration videos showing real-world application of course concepts
+ Content designed to support modules on sustainability, transition planning, and financial management
+ Online course bonus content designed to increase engagement and course completion
What Worked
+ Filming on real farms made the content more relatable and credible for producers
+ Documentary storytelling helped translate course theory into real-world application
+ Structuring stories around People, Planet, Profit created a clear and repeatable framework across all videos
+ Filming across multiple provinces showed a broader picture of Canadian agriculture and increased relevance for a national audience
+ Positioning the videos as bonus content made them feel like added value rather than required coursework
How This Reflects
Our Approach
For the Foundations in Agricultural Management series, Memory Tree focused on real stories, real people, and real decisions, because in agriculture, credibility and authenticity matter.
By combining documentary storytelling with educational strategy, the content helped bridge the gap between online learning and real-world farm management, keeping producers engaged and connected to the course long after they first registered.
This approach reflects Memory Tree’s strength in turning complex subject matter into clear, human stories that people want to watch and learn from, especially in industries built on trust, experience, and real-world results.
Prospectors & Developers Association of Canada 2026
Same-Day Event Video Inside a Four-Day Global Convention
Memory Tree collaborated with PDAC's team to plan, capture, edit, and deliver daily video content inside a four-day convention, working within PDAC's timelines, approvals, and live event production constraints.
The Situation
PDAC needed video content published during its annual four-day convention rather than a single post-event recap. The objective was to produce a daily recap video for end-of-day playback.
The Work
Memory Tree owned production, editing, and delivery across the four-day convention, working inside PDAC’s approvals and timelines.
The Results
The four daily recaps generated 1,000,000+ combined views, with the top video reaching approximately 375,000 views. Content was published across PDAC's YouTube channel, social media, and website during the four-day event window.
Output
+ 4 daily highlight videos (30-60 seconds each), delivered during the convention
+ Interview-driven content pieces featuring Indigenous ambassadors, students, industry leaders, and delegates
+ Short-form assets distributed across YouTube, PDAC's social channels, and website
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What Worked
+ Running capture and editing in parallel kept each daily recap inside a 6–8 hour turnaround window, so content was published the same day or the following morning.
+ Publishing one video per day during the event kept delivery aligned with the convention schedule and maintained visibility while the event was ongoing.
+ Using Wipster for streamlined review and approvals reduced revision cycles and kept all four videos delivered on time.
How This Reflects
Our Approach
For PDAC 2026, Memory Tree took responsibility for the full production, system timelines, approvals, and on-site logistics so content was delivered and published within the event window. This model is designed to scale across multi-day events with larger content volumes and distributed teams.
