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Category Archives: Corporate & Promotional

4 Simple Steps to Becoming a Video-Savvy PR Professional

Every organization must develop a public relations strategy to communicate the narrative surrounding your brand. PR professionals have mastered the basics like drafting press releases and liaising with journalists, but there’s one underutilized tool that can elevate your communications strategy to the next level: video. Create an effective video by following these four foolproof steps:

Step One: Make A Master Plan

Once you’ve decided to make a video, take a step back to consider the big picture. Start once you can clearly answer these straightforward questions:

  • What is your end goal?
  • How will this video help you achieve this goal?
  • Who is your target audience?
  • What type of messaging will resonate best with your intended audience?
  • Which video production company will you hire?

With the advent of smartphones, almost anyone can make a home video with varying degrees of success. However, hiring a professional will help you actually accomplish your goal. Choose a video production company that is experienced in producing the type of narrative and aesthetic you are looking for.

Step Two: Schedule Smartly

Think about what types of images will resonate with your audience, and plan your video shoot accordingly. For example, if you have been hired to do public relations for a dance studio, you could simply take footage of any dance class scheduled in the week. However, if you plan your shoot around a special event, like a big performance, you can capture the dancers at their best. A little bit of planning goes a long way.

Step Three: Double Check the Details

Video production involves boundless creativity and a whole new language associated with a specialized trade. If you don’t know the difference between a medium shot and a wide shot, or a pan and a tilt, you will need to take extra steps to ensure you are understanding and being understood. Don’t assume that you are on the same page as your Producers until you can review storyboards in advance.

A storyboard is a visual mock-up of your final video, illustrated shot by shot. When you take the time to double-check them, you can resolve any potential miscommunications before they become expensive mistakes on the day of the shoot. This tutorial should help you get started with the basics.

Step Four: Share your Video Far and Wide

Once your video is complete, the real work begins: getting people to watch it. Social media has long been one of the best platforms for this feat, as it grants almost instant access to millions. You can simply post your content online and get views for free provided that you’ve taken the time to grow your following. If you don’t have a critical mass of followers yet, paid advertisements could be a good option for you. Be sure to add social media share buttons on your website so that whoever visits your website can easily share your newly created content.

For more information on the benefits of video advertisements on Facebook, check out Memory Tree’s infographic.

Author Bio

Wendy Dessler

Wendy is a super-connector with OutreachMama.com who helps businesses find their audience online through outreach, partnerships, and networking. She writes about the latest advancements in digital marketing and focuses on developing customized blogger outreach plans.

7 Reasons Why Your Business Can’t Ignore Facebook Video Ads [INFOGRAPHIC]

One of the biggest advances in video marketing in the last few years has been the use of platforms such as YouTube and Facebook for video advertising.  Banner ads are out, and instead high quality online video advertising is being used to target specific audiences.  They are extremely useful for generating both awareness and conversions.

Facebook video ads in particular have been doing extremely well, and have become very popular.  We created this infographic as a quick and handy guide to why you and your company should consider testing video ads on Facebook’s paid traffic platform.

7 Reason to Use Facebook Video Ads

Facebook video advertising is yet another reason to invest into video that connects with your target audience.  At Memory Tree, we provide video production services that focus on both telling a compelling story and delivering video driven results that will satisfy any CFO.

Less is More: The Ridiculously Simple Video Marketing Strategy that Sells

Too Much Detail Loses Viewers

We’ve all been there: everyone in the boardroom agrees that you should make a promotional video (even Tad from Finance!) Excitement mounts and the ideas are flowing – everyone has a suggestion. This is the part where it is easy to totally blow it. Before you know it, your video narration begins to sound like an auctioneer at a county fair. Your customers are being sold a Holstein milking cow who, as an added benefit, has three more years of breeding left in her…when over half of them just wanted to buy a litre of milk. Have I lost you yet? This could be the effect that an overly detailed video will have on your potential customers.

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16 Up-to-Date Video Marketing Statistics: Why Video is an Essential Part of Your Marketing Strategy

Video marketing is an incredibly powerful form of marketing that reaches your customers in a visceral manner. While many small and medium sized businesses have traditionally shied away from video, the latest data shows that video is actually an incredibly essential aspect of any business’s marketing strategy. With improvements in technology, video has become easier to create, distribute, and access. As broadband speeds improve across the world, brands which ignore video marketing are at a significant disadvantage.

We’ve compiled the latest data in video marketing to demonstrate the importance of including video in your marketing strategy. The vast majority of the data in here is from the last few years, with a few statistics from the late 2000s. We’ve done our best to use the latest and most up to date industry data. Additionally, all sources are cited to ensure the accuracy of the data.

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