Memory Tree
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Our Blog

Our blog contains interesting tips, updates, and articles regarding video production and the video industry.

4 Simple Steps to Becoming a Video-Savvy PR Professional

Every organization must develop a public relations strategy to communicate the narrative surrounding your brand. PR professionals have mastered the basics like drafting press releases and liaising with journalists, but there’s one underutilized tool that can elevate your communications strategy to the next level: video. Create an effective video by following these four foolproof steps:

Step One: Make A Master Plan

Once you’ve decided to make a video, take a step back to consider the big picture. Start once you can clearly answer these straightforward questions:

  • What is your end goal?
  • How will this video help you achieve this goal?
  • Who is your target audience?
  • What type of messaging will resonate best with your intended audience?
  • Which video production company will you hire?

With the advent of smartphones, almost anyone can make a home video with varying degrees of success. However, hiring a professional will help you actually accomplish your goal. Choose a video production company that is experienced in producing the type of narrative and aesthetic you are looking for.

Step Two: Schedule Smartly

Think about what types of images will resonate with your audience, and plan your video shoot accordingly. For example, if you have been hired to do public relations for a dance studio, you could simply take footage of any dance class scheduled in the week. However, if you plan your shoot around a special event, like a big performance, you can capture the dancers at their best. A little bit of planning goes a long way.

Step Three: Double Check the Details

Video production involves boundless creativity and a whole new language associated with a specialized trade. If you don’t know the difference between a medium shot and a wide shot, or a pan and a tilt, you will need to take extra steps to ensure you are understanding and being understood. Don’t assume that you are on the same page as your Producers until you can review storyboards in advance.

A storyboard is a visual mock-up of your final video, illustrated shot by shot. When you take the time to double-check them, you can resolve any potential miscommunications before they become expensive mistakes on the day of the shoot. This tutorial should help you get started with the basics.

Step Four: Share your Video Far and Wide

Once your video is complete, the real work begins: getting people to watch it. Social media has long been one of the best platforms for this feat, as it grants almost instant access to millions. You can simply post your content online and get views for free provided that you’ve taken the time to grow your following. If you don’t have a critical mass of followers yet, paid advertisements could be a good option for you. Be sure to add social media share buttons on your website so that whoever visits your website can easily share your newly created content.

For more information on the benefits of video advertisements on Facebook, check out Memory Tree’s infographic.

Author Bio

Wendy Dessler

Wendy is a super-connector with OutreachMama.com who helps businesses find their audience online through outreach, partnerships, and networking. She writes about the latest advancements in digital marketing and focuses on developing customized blogger outreach plans.

8 Virtual Reality and Marketing Experts Weigh In on How Companies Can Prepare for VR Mass Adoption

Virtual Reality is the next major game changer for media and marketing.  In case you haven’t noticed, its been exploding, and its only a matter of time before VR Mass adoption truly occurs.

We’ve been working on Virtual Reality video projects for some of our clients, and as we forayed deeper into VR we saw that there’s a massive opportunity for businesses that embrace VR, and use it in different ways.

We asked 8 VR and marketing experts on how they think your company can prepare for the mass adoption of virtual reality.  We chose people with different backgrounds to get a diversity of thought.  This is a must read for any mid or high level marketing executive at your company.

malia probst virtual reality

 Malia Probst: VR/AR Producer & Connector @TheMalia

Co-founder of Reality Inspired, Host of the Real Virtual Show

The one thing businesses can do to prepare for the mass adoption of virtual reality is admittedly easier said than done: LEARN. Although mixed reality has been quietly bubbling behind the closed doors of the military and academia for decades, the consumer industry is officially here.

However, it is essential to understand that VR/AR is NOT merely an upgrade to video games: fundamentally, this technology is a seismic shift in how humans exchange information. It is the next evolution in computing – so just as PCs, laptops, and mobile phones have affected every aspect of our personal and business lives, so too will VR/AR eventually.

Although it might seem like a daunting self-educational task, luckily there are plenty of resources out there to expedite the process and decrease the learning curve. To start, check out my two podcasts: the Real Virtual Show focuses on insights and actionable advice via interviews with leaders in the VR/AR space, and the VRScout Report is a fantastic way to stay in the loop on the most important news in the industry.

360degreevideoservices

Michał Wróblewski, Head of VR at SetApp @wrobel221

During my way from VRLO to Warsaw a month ago I met a random technical director from a big industrial company sitting next to me. It began when I pulled my Gear VR and played one of our games. It’s a great starter for a conversation about VR with a stranger.

After an hour of initial VR evangelism he started to get the power of this medium. He revealed me one of his biggest problems. One of his tasks is to prepare multi-million dollar investments, but the problem appears when the team proposes the project to the board members. They need to accept the investment plan but he’s having a hard time explaining all technical details that he knows they are going to work, are innovative etc.

The board members do not know that. He had that idea that VR – as an ultimate demonstration tool – can take all board members on a trip to not yet existing facility and demo how innovative it is, how it’s going to work and dynamically show progress of execution time. The other huge benefit – especially for international corporations – is that even top level executives across the ocean can join and ask their questions. Now imagine you can teach your workers in the same environment, long before they would start working there.

Our 3 projects that incorporate multiplayer VR experiences just prove that social interaction in VR has unlimited power yet to be unleashed and it’s something never seen before.

Ryan Stewart

Ryan Stewart, Founder at Webris

VR has a long way to go until it’s reached mass adoption, if it ever does. If / when that time comes, there will be plenty of tools on the market that will help businesses adjust to the shift. For the most part it will just be about how a business can better serve their customers with VR. If you’re an eCommerce store that sells shoes, maybe you allow people to try them on from home using VR. If you sell real estate, offer VR virtual tours. For the time being, it’s not something business owners need to be concerned with.

Rob Crasco, VR Advocate and Developer.  @RoblemVR

There are a lot of mixed messages out there as far as how Virtual Reality is progressing and as a business you may be wondering when you should jump in, if at all. Most of the buzz you hear now is strictly focused on VR as a games platform. While this is an important sector, it is only one of many that consumers are interested in. Greenlight VR’s June 2016 survey of 1,300 adults found that while 61% were interested in VR for gaming other uses ranked much higher. More were interested in Travel 74%, Movies & live events 67%, Home design & real estate 66%, and education 64%. Other areas of interest include Virtual meetings 59%, and Shopping & Live sports 56%.

Even if your company isn’t invested in any of these activities now is the time to start creating VR experiences as part of your overall marketing strategy. 71% feel brands involved in VR are forward thinking and modern, 62% feel engaged with a brand that sponsors a VR Experience and 53% percent of respondents said they’d be more likely to purchase from a brand that uses VR than from one that doesn’t.

Sponsoring a VR related event is something any brand can get into, as are mobile VR experiences. A Google Cardboard experience is viewable to nearly everyone with a smartphone. Many people already have google cardboard viewers and giving away a branded cardboard viewer is a cheap way to double down on your message. This is not the time to take a “wait and see” attitude with VR, get involved and get your message out there now.

Michael Litt virtual reality

 

Michael Litt,  CEO at Vidyard, @michaellitt

To best way to prepare for the inbound VR wave is to experience it first hand. Marketing teams should have access to VR equipment in order to better understand the experience and the inevitable brand and experiential empathy true and modern VR technology can create.

What is VR empathy? Imagine watching to world cup from a goalie’s perspective, getting inside of the goalies head, looking downfield at the opposing team, the sound of 50,000 vuvuzelas depleting your brain of concentration. The thought makes me shiver and I’m not even a soccer fan.

VR experiences = digital experiences with empathy

We’re still pretty far (~2 years) away from mass consumer adoption, it’s not necessary to start producing VR content today.

That said, what you can learn from the experience & technology today, won’t only prepare you for marketing & selling with VR in the future, it will expand your horizons to what you can already do with video today.

david berkowitz

David Berkowitz (Serial Marketer), Marketing Expert

The one thing businesses can do to prepare for the mass adoption of virtual reality is to consider the kind of value VR can deliver consumers, and hone in on that with your execution. Maybe it’s about providing a new way to showcase your products with a 360-degree perspective. Maybe it’s about telling a story in a way that requires people to explore their surroundings, with your brand either presenting the experience or playing a meaningful role in the story. A lot of VR experiences today don’t have a great payoff to make use of the medium, and that’s a learning process, so start dabbling early. And perhaps the most important thing anyone working on such concepts can do is to try out as many VR experiences as possible. You’ll quickly form opinions on what works and what doesn’t.

dan_rayburn

Dan Rayburn, Executive Vice President at Streaming Media, and Chief Analyst for Frost and Sullivan  @DanRayburn

99% of business should not do anything to prepare for VR as the application of the technology is still so far off. It’s going to be many, many years before there is any kind of consumer adoption with VR hardware. Only companies like ESPN etc. can afford to play around with the technology now. I would suggest that most content companies not get distracted by VR and focus on what consumers want to consume today and in the next 18 months, but no further than that.

7 Reasons Why Your Business Can’t Ignore Facebook Video Ads [INFOGRAPHIC]

One of the biggest advances in video marketing in the last few years has been the use of platforms such as YouTube and Facebook for video advertising.  Banner ads are out, and instead high quality online video advertising is being used to target specific audiences.  They are extremely useful for generating both awareness and conversions.

Facebook video ads in particular have been doing extremely well, and have become very popular.  We created this infographic as a quick and handy guide to why you and your company should consider testing video ads on Facebook’s paid traffic platform.

7 Reason to Use Facebook Video Ads

Facebook video advertising is yet another reason to invest into video that connects with your target audience.  At Memory Tree, we provide video production services that focus on both telling a compelling story and delivering video driven results that will satisfy any CFO.

Less is More: The Ridiculously Simple Video Marketing Strategy that Sells

Too Much Detail Loses Viewers

We’ve all been there: everyone in the boardroom agrees that you should make a promotional video (even Tad from Finance!) Excitement mounts and the ideas are flowing – everyone has a suggestion. This is the part where it is easy to totally blow it. Before you know it, your video narration begins to sound like an auctioneer at a county fair. Your customers are being sold a Holstein milking cow who, as an added benefit, has three more years of breeding left in her…when over half of them just wanted to buy a litre of milk. Have I lost you yet? This could be the effect that an overly detailed video will have on your potential customers.

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16 Up-to-Date Video Marketing Statistics: Why Video is an Essential Part of Your Marketing Strategy

Video marketing is an incredibly powerful form of marketing that reaches your customers in a visceral manner. While many small and medium sized businesses have traditionally shied away from video, the latest data shows that video is actually an incredibly essential aspect of any business’s marketing strategy. With improvements in technology, video has become easier to create, distribute, and access. As broadband speeds improve across the world, brands which ignore video marketing are at a significant disadvantage.

We’ve compiled the latest data in video marketing to demonstrate the importance of including video in your marketing strategy. The vast majority of the data in here is from the last few years, with a few statistics from the late 2000s. We’ve done our best to use the latest and most up to date industry data. Additionally, all sources are cited to ensure the accuracy of the data.

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